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Techniques of Visual Persuasion: Create powerful images that motivate

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Techniques of Visual Persuasion: Create powerful images that motivate

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  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

About

Features

  • Learn to think visually, and create powerful messages, images, and video for business, social media and the web
  • No experience required: shows businesspeople, students, and everyone else how to apply powerful techniques from professional filmmaking
  • Clearly explains the “why,” and follows up with practical exercises for practicing the “how”
  • By Larry Jordan, one of the world’s most experienced visual communicators and trainers

Description

  • Copyright 2021
  • Dimensions: 7" x 9-1/8"
  • Pages: 400
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-676679-X
  • ISBN-13: 978-0-13-676679-7

In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve:

  • Persuasive techniques
  • Communication skills
  • Business presentations
  • Photos and images
  • Videos and motion graphics

To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

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Downloads

Download a free sample chapter:
Chapter 16—Advanced Motion: Particles, Paths, and Perspective (1.1 MB .pdf)

Sample Content

Online Sample Chapter

Persuasive Visuals

Table of Contents

SECTION 1
PERSUASION FUNDAMENTALS
1 The Power of Persuasion
2 Persuasive Visuals
3 Persuasive Writing
4 Persuasive Fonts
5 Persuasive Colors


SECTION 2
PERSUASIVE STILL IMAGES
6 Persuasive Presentations
7 Persuasive Photos
8 Edit and Repair Still Images
9 Create Composite Images


SECTION 3
PERSUASIVE MOVING IMAGES
10 Video Pre-Production
11 Create Compelling Content with Interviews
12 Sound Improves the Picture
13 Video Production
14 Video Post-Production
15 Motion Graphics: Make Things Move
16 Advanced Motion: Particles, Paths, and Perspective
Online: www.peachpit.com/visualpersuasion
Includes handy shortcuts for popular software.


Closing Thoughts, 377
Bibliography, 378
Index, 381

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