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Web Standards Make Content Findable

Since the publication of Jeffrey Zeldman’s industry-changing book Designing with Web Standards, the web development community has been privy to how standards benefit our work. Sure, these standards make development and maintenance easier, and save on bandwidth bills, but ultimately the biggest benefits are for our users and our clients.

If you’re creating websites professionally, you’ve probably been asked many a time by your clients, "How will you make my site show up in Google?" The answer is by using web standards. You don’t have to pitch to your client that you’ll be using accessibility and web standards best practices. Many clients may not grasp an overly technical answer. Just let them know that you’ll be presenting the content in a way that’s meaningful to search engines and easy to index. The result will be a happy client who appreciates your skills at making her website more findable.

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