Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Design > Voices That Matter

  • Print
  • + Share This
This chapter is from the book

If It Costs a Lot, It Must be Good

A CONCEPT SIMILAR to scarcity is the idea that things that are more expensive (and therefore harder to get—scarce) are of higher quality. We unconsciously tend to want what is expensive. We unconsciously equate expensive to “better.”

  • + Share This
  • 🔖 Save To Your Account