The Content Inventory: Your Core Audit Tool
To audit your current web content, click through every single page of your website and any other web content for which your organization is responsible, and record what you find. Then, you’ll record your findings in a document called a content inventory.
A content inventory is nothing more than a spreadsheet that captures information (such as page title or URL) for each web page or content module you’re responsible for creating, reviewing, or caring for.
Organize the content in your spreadsheet like an outline, ensuring that each page or module is clearly listed within its own site section.
Here’s what a content inventory looks like:
Then what? Well, it’s up to you. The level of detail you want to capture in your audit will depend solely on your business objectives.
Let’s take a look at different types of audits and why they might be used.