The Solution Is Balance
Aristotle told us that moderation in all things is a good way to live. The idea that balance makes for better people applies to Web sites, too. The pundits have authoritarian rules that can often be used to address big problems.
Although these ivory-tower usability beliefs can provide an excellent foundation for those of us interested in creating usable sites, a successful user experience has far more real-world application than what a pundit can tell you. You have to get out there on the front lines with your audience and draw outside the usability lines to address the real need of your site visitor: to get what they came for.