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General Tips on Making Your Site More Effective

Avoid the use of frames. Frames often hide the content of the frames from Web searches and spiders, and can cause problems when visitors bookmark pages on your site (often the page they think they have bookmarked is not the page they return to).

Employ a specialist placement service once per year to get your site the premium positions in the search engines. If you are doing this ahead of an important event, be sure to give them a couple of months' notice because it can take some time to get into some of the search engine listings. Apogee can help with placement services, but a number of services of this kind are available on the Web.

Make your Web site look good! There really is no excuse for having a Web site that does not look good these days. If you cannot afford specialist help from quality graphic or Web designers such as Apogee Interactive, Inc., use free templates and graphics offered by a quality site such as Design Galaxy.

When you employ these strategies and the others detailed earlier, you'll be drawing—and retaining—visitors in no time.

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