Offering More Digital Goods for Sale
Digital goods include, well, virtually anything intangible that you can purchase on a smartphone or other mobile device. Consumers are now making such purchases on a regular basis, spending as much as $50 per month on any single type of mobile digital good, according to a recent Kleiner Perkins Caufield & Byers study.
This means consumers are buying digital products, such as games, music, videos, news content, reservations, tickets, GPS maps, and downloadable podcasts as well as services, such as in-game currencies, points or rewards, subscription codes, data storage, media tools, and other enhancements.
What does this have to do with your mobile business? Plenty, if you sell—or are encouraged to sell—digital goods. The same Kleiner Perkins Caufield & Byers study cited above found that mobile digital goods revenue jumped from $500 million in 2008 to more than $2 billion in 2011.
When it comes to making the most of your business presence on social interaction websites, it pays to offer a payment option.