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The Look and Feel

The interior look of a studio can vary widely and should coincide with the branding of your photography services. If you are not exactly sure what that message is—the communication of who you are, what you offer, and how you do things—I suggest you start by creating a more neutral space with simple wall colorings, simple flooring, and simple décor. Then get more specific from there as you continue to better define your brand. It’s infinitely easier to build on to a space in terms of design and offerings than to take away, peel back, and reconstruct a decidedly styled studio that doesn’t really represent who you are or what you do.

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Like a person’s home, a studio can contain as much or as little as you choose to acquire and utilize. And, also like a person’s home, it’s not difficult to find that you have overstocked your studio, which results in a cluttered place that can frustrate you and stifle your creative energy. It is your decision as to how you prefer to stock the contents of your own working studio. In addition to what I’ve already mentioned, the next section provides some suggestions for the bare minimum necessities that can make the art of photography a more seamless practice.

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