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This chapter is from the book

The Last Word

Social media is a landscape that is constantly in flux, so the sites mentioned here can change, in mission, audience, or even existence. However, they are well known as the bellwethers of social media, and can provide your company with great ways to reach out to customers of all walks of life.

In Chapter 5, “Planning Your Social Media Brand Presence,” you will begin the process of figuring out how to enter these various aspects of social media. Just because you know what they are doesn’t mean you can enter social networks without a plan.

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