Some points to remember about the multitude of options available for online fundraising:
- Nonprofits can have an online presence on their own website, social giving websites, charity portals, and social media websites.
- Nonprofits should make their website a top priority, because that’s where most online donations come from.
- The most effective element of a nonprofit website is a story (with photos) of someone they’ve helped.
Up next in Chapter 5, we’ll share the “101” of online fundraising operations.