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Helping Hand

Some points to remember about the multitude of options available for online fundraising:

  • Nonprofits can have an online presence on their own website, social giving websites, charity portals, and social media websites.
  • Nonprofits should make their website a top priority, because that’s where most online donations come from.
  • The most effective element of a nonprofit website is a story (with photos) of someone they’ve helped.

Up next in Chapter 5, we’ll share the “101” of online fundraising operations.

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