Integrating a user’s social media account into your site has a couple of practical benefits. The first is allowing users to access your site without requiring a new registration. This ability will undoubtedly increase your site’s membership.
The second benefit is the ability to personalize the user’s experience on your site by integrating aspects of the user’s existing social media account. Thanks to the HybridAuth library, interacting with social media providers is surprisingly easy.
With the foundation presented by this article in place, there’s ample room to expand this concept. For example, perhaps users ought to be able to update their Facebook status or send tweets that incorporate information from your site. To do that, just make sure your registered application has the appropriate permissions, start reading the associated developer documentation, and get coding!