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Incorporate Smart Design

Smart Design serves the user's environment and capabilities. Smart Design is functional and fast loading. It is focused on the user's experience rather than on the ambitions of the designer, the desire to use Flash, the positioning of the company's advertisers, or even the personal quirks of the CEO of the client's company. If it detracts from the user, it is not Smart Design even if it is cool. How do you practice Smart Design? Simple. Think like the user. Browse, click, and download like the user. Incorporate your information design rather than fight it.

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