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Phase 1: Defining the Project

This first phase of the Core Process is all about gathering and analyzing the information necessary to clearly identify the scope of the project and then prepare for kick-off. You will start by asking a lot of questions (relax, we'll give you the questions), and you will amass a lot of data — data that you will use to shape and communicate the expectations of the project. No matter the size or scope of the project, the need to plan is ever present.

In Phase 1, you set the stage for your redesign. Many of the items that get addressed here affect every phase, and a few, like knowing your audience, figure into every step. When defining project scope, you must have an understanding of everything from budget to maintenance.

This is the biggest phase of the Core Process. The work you do here will define the entire project — every move you make and every deliverable you create.

Phase 1 is divided into three stages: DISCOVERY, CLARIFICATION, and PLANNING, each containing several steps. Phase 1 helps you set the stage for your project.

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