- Phase 1: Defining the Project
- Phase 2: Developing Site Structure
- Phase 3: Visual Design and Testing
- Phase 4: Production and QA
- Phase 5: Launch and Beyond
- Prepare for Scope Creep
- Track Your Hours
- Get Signed Approvals
- Combat Content Delay
- Incorporate Smart Design
- Incorporate Usability Testing
- Conduct a Competitive Analysis
- About this Article
Phase 2: Developing Site Structure
With Phase 2, the actual hands-on work begins. Developing site structure is all about content and information strategy determining how to organize information so that site users can find it quickly and easily. Whether working on a brand new site or a redesign, whether the budget is $5,000 or $250,000, the need for a logical structure is a constant across all websites. Yes, the client is anxious to see the look and feel of the redesign, but devising a solid, well-thought-out plan will lay the foundation for everything to come including the visual design.
Phase 2 looks at the site structure (as its forms) from three views: CONTENT-VIEW, SITE-VIEW, and PAGE-VIEW, each containing several steps. Phase 2 helps you structure your redesign project.