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Phase 2: Developing Site Structure

With Phase 2, the actual hands-on work begins. Developing site structure is all about content and information strategy — determining how to organize information so that site users can find it quickly and easily. Whether working on a brand new site or a redesign, whether the budget is $5,000 or $250,000, the need for a logical structure is a constant across all websites. Yes, the client is anxious to see the look and feel of the redesign, but devising a solid, well-thought-out plan will lay the foundation for everything to come — including the visual design.

Phase 2 looks at the site structure (as its forms) from three views: CONTENT-VIEW, SITE-VIEW, and PAGE-VIEW, each containing several steps. Phase 2 helps you structure your redesign project.

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