FOR IMMEDIATE RELEASE
During his Macworld keynote, Apple CEO Steve Jobs unveiled Final Cut Express, introducing his audience to a powerful digital video editing application that produces professional-quality video. According to Jobs, Final Cut Express is targeted to small business users, educators, students, and advanced hobbyists and includes all the key features video editors need, such as the same interface and workflow as Final Cut Pro, video editing tools, hundreds of special effects, and easy delivery to DVD, Web, or tape. And the hook is that it retails for a fraction of the cost of Final Cut Pro.
Peachpit Press will be first on the scene with a reference tool to educate the new legions of Final Cut Express users. In late March, Final Cut Express for Macintosh: Visual QuickStart Guide, by Lisa Brenneis, will hit store shelves, introducing video enthusiasts to the comprehensive set of tools available in Final Cut Express. The Visual QuickStart series' step-by-step instructions lead readers through the basics and quickly into more advanced projects in video editing. All the important features of Apple's newest application are covered in detailthe easy-to-use interface, plug-and-play capability, integration with QuickTime software, as well as a host of other features and tools that enhance workflow and productivity. The guide will be divided in to six sections and will retail for $21.99 (US). Brenneis and Jeff Carlson have also created a booklet with Final Cut Express tips, available for free download at http://www.peachpit.com.
Brenneis offers her own advice for Final Cut Express budding filmmakers too. "Start editing as soon as you possibly can as editing is where movies happen. The first time I sat down to stick a collection of shots together changed my understanding of movies completely. Don't go out and shoot your entire project without seeing if your stuff cuts together," she cautions.
Lisa Brenneis is the author of the Final Cut Pro 3 for Macintosh Visual QuickPro Guide, the best-selling Final Cut Pro reference book. She has served as a teacher, author, panelist, and film production manager. Her production credits range from interactive digital media to educational films, animation to live action, documentary to poetic fantasy. Her clients have included Disney, MCA/Universal, the Getty Museum, the Library of Congress, the International Olympic Committee, Mattel, and more defunct new-media startups than you can possibly imagine.
The Berkeley-based Peachpit Publishing Group has been publishing top-notch books on the latest in graphic design, desktop publishing, multimedia, Web publishing, and general computing since 1986. Its award-winning books feature step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice for computer users of all sorts. The Peachpit Publishing Group represents an elite collection of the world's top computer book imprints specializing in graphics and design, including its flagship, Peachpit Press, as well as New Riders, Adobe Press and Macromedia Press, among others. The Peachpit Publishing Group is a part of Pearson Education, the world's largest integrated educational publisher (a Pearson company, NYSE: PSO).