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Search Engine Optimization: What to Know Before You Build

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If you are about to create a new site or redesign an existing one, understanding how the search engines work, how your target audience searches, and how best to design your site from the onset can save your company thousands of dollars in time and expenses. Shari Thurow provides the basics of search services.
This chapter is from the book

This chapter is from the book

Introduction

Search engine optimization (SEO) is a powerful online marketing strategy. When done correctly, millions of online searchers can find your site among millions of top search results.

Many web site owners consider SEO as an afterthought—after a site has already been built. If you are about to create a new site or redesign an existing one, understanding how the search engines work, how your target audience searches, and how best to design your site from the onset can save your company thousands of dollars in time and expenses.

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