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This chapter is from the book

This chapter is from the book

A greeting with a surprise

The customer is king with this generous coupon card. | By Chuck Green

In a world where service is so often wanting, a gesture like this coupon card is all the more memorable. This version acknowledges a new customer, offers a credit toward the next purchase, and extends a welcome from the company president. You can present it when you first do business with a customer or mail it as a follow-up.

The gray screen (here 10 percent) on the inside panels adds visual contrast between the coupon and the card. The gray horizontal lines represent folds.

To print this in your office (but with no bleed), set it up as a two-page document (6 × 11-inches) and manually feed your laser printer, head-first on one side, tail-first on the back side. For heavier stock (65-lb. is ideal) or large quantities, take the job to a commercial printer to have it mass produced, perforated and machine-folded.

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