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Experiment with Black and White

Black-and-white photographs can be even more provocative and attention-getting than color photographs when used unexpectedly, as in a four-color magazine or brochure. The stark contrast and visual impact of a black-and-white image in our full-color world can make a powerful and dramatic statement.

Black-and-white photos can set a tone or mood in your design. Because you must be brave to use a black-and-white photo in a full-color project, it can automatically make the piece look artsy and trendy.

You can’t rely on color to carry the photo or fool people into thinking it’s a great image; black-and-white photos (like movies) need to be more carefully crafted, relying more on composition, dramatic effect, and contrasts. It’s rare that you can take just any standard stock photo, make it black and white, and let it go at that. Plan to spend a little more time composing, cropping, tweaking, and manipulating a black-and-white image.

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