Experiment with Black and White
Black-and-white photographs can be even more provocative and attention-getting than color photographs when used unexpectedly, as in a four-color magazine or brochure. The stark contrast and visual impact of a black-and-white image in our full-color world can make a powerful and dramatic statement.
Black-and-white photos can set a tone or mood in your design. Because you must be brave to use a black-and-white photo in a full-color project, it can automatically make the piece look artsy and trendy.
You can’t rely on color to carry the photo or fool people into thinking it’s a great image; black-and-white photos (like movies) need to be more carefully crafted, relying more on composition, dramatic effect, and contrasts. It’s rare that you can take just any standard stock photo, make it black and white, and let it go at that. Plan to spend a little more time composing, cropping, tweaking, and manipulating a black-and-white image.
“Black and white” doesn’t necessarily mean black and white. That is, if you’re using other colors in your job, try printing the “black-and-white” photo in another color. Try printing onto different paper colors, or onto white paper but with a subtle (or not so subtle) block of color behind the photo.
Experiment with printing the black-and-white image in a color with an extra-large dot pattern. Notice the different effects you can achieve using dark or light ink colors, combined with different paper colors.