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Kate Kiefer Lee manages content for MailChimp, an email marketing company with millions of users around the world. She created a style guide called Voice & Tone for her team, which teaches writers to communicate with a genuine voice and adapt their tone based on the reader's feelings. Previously, a magazine editor and freelance writer, she presented at UX Thursday 2013, Detroit, Michigan; Beyond Tellerand 2013, Dusseldorf, Germany; Confab UK 2013, London, England; Content Strategy Forum 2012, Cape Town, South Africa;; and Confab 2012, Minneapolis, Minnesota, USA.
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