Tammy Sachs, President, founded Sachs Communications Group (SCG). In 1993, SCG established a qualitative research consultancy to bring a user focus to the development of software, websites, and other interactive products and services. Tammy heads a team of consultants and researchers that help corporate and agency clients integrate research into the product development process such that: powerful, salient online brands are built and effective and user friendly experiences are created for users.
Prior to founding SCG, Tammy was a product developer at Citicorp, responsible for the design, research and implementation of an interactive home banking product. Prior to that, she held a senior planning and research position at Ogilvy & Mather. Tammy graduated magna cum laude from Wesleyan University with a B.A. in Psychology and Theater. She holds an M.B.A. in Marketing from NYU's Stern School of Business.