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Agile Experience Design: A Digital Designer's Guide to Agile, Lean, and Continuous

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Product Author Bios

Lindsay Ratcliffe believes life is too short for bad experiences. During her career, she has consulted to and collaborated with teams at large corporations and small startups to create engaging online and offline customer experiences for finance, television, government, telecoms, utilities, and manufacturing.

Marc McNeill is a visual thinker, experience designer, and agile coach with a Ph.D. in Human Factors and over a decade of working in IT and customer experience consultancy. Throughout this time he has been introducing lean and agile practices into large and small organizations, working with multi-disciple teams to deliver useful, usable, and delightful experiences. You'll find him @dancingmango.

Agile development methodologies may have started life in IT, but their widespread and continuing adoption means there are many practitioners outside of IT--including designers--who need to change their thinking and adapt their practices. This is the missing book about agile that shows how designers, product managers, and development teams can integrate experience design into lean and agile product development. It equips you with tools, techniques and a framework for designing great experiences using agile methods so you can deliver timely products that are technically feasible, profitable for the business, and desirable from an end-customer perspective. This book will help you

  • successfully integrate your design process on an agile project and feel like part of the agile team.
  • do good design faster by doing just enough, just in time.
  • use design methods from disciplines such as design thinking, customer-centered design, product design, and service design.
  • create successful digital products by considering the needs of the end-customer, the business, and technology.
  • understand the next wave of thinking about continuous design and continuous delivery.

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Customer Reviews

8 of 9 people found the following review helpful
5.0 out of 5 stars The best guide for designers in Agile teams, February 28, 2012
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This review is from: Agile Experience Design: A Digital Designer's Guide to Agile, Lean, and Continuous (Voices That Matter) (Paperback)
This is the best book I have read on Agile experience design. If you have read the lean start-up by Eric Ries, this should definitely be the next book you read. It gives designers from waterfall backgrounds a really good grounding in what is a pretty chaotic working environment when you are not used to designing like that. It's really useful for coaching teams that are not used to integrating designers into the Agile mix, and for clients who are new to this way of working. It is full of solid practical tips that you can apply right now. An awesome read.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Must-Read, October 15, 2012
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In my opinion, this book is a must-read for designers working with software.
It gives real insights on how to integrate design activities into the agile development process and what kind of mind-set is necessary.

However, it isn't just for designers. It's also interesting for any agile team member to get to know some currently overlooked skills and activities that an experience designer can add to the team.

It's important to stress out that this book doesn't explore experience design techniques in depth. It's much more focused on the integration of these tools into the process and the context of the agile team.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Everything I ever wanted to know about agile design practices, January 25, 2012
This review is from: Agile Experience Design: A Digital Designer's Guide to Agile, Lean, and Continuous (Voices That Matter) (Paperback)
Having recently transitioned from designing in a waterfall world into agile development, I found this book to be an invaluable guide along my journey. It answered the many questions I had and prepared me for the roller coaster ride of rapid design, testing and evaluation. Unlike most text books on agile, the focus of the book is on experience design and so the development methods of agile are kept to the high-level understanding required by a designer working in an agile development team.
I keep a copy on me when I'm working with clients as they often benefit from the key concepts as much as I do.
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Errata

Page 248, fifth bulletpoint: Should read "Quantitative feedback is seeing information from..." and "Qualitative feedback goes into depth..."

 
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