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Building Findable Websites: Web Standards, SEO, and Beyond
- By Aarron Walter
- Published Feb 13, 2008 by New Riders. Part of the Voices That Matter series.
- Copyright 2008
- Dimensions: 7-1/2 X 9-1/8
- Pages: 264
- Edition: 1st
- Book
- ISBN-10: 0-321-52628-7
- ISBN-13: 978-0-321-52628-1
- eBook (Watermarked)
- ISBN-10: 0-321-55219-9
- ISBN-13: 978-0-321-55219-8
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Product Author Bios
Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com
Audio
Listen to our publisher's interview with Aarron Walter.
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
- Help more people find your site
- Help users find content within your site
- Encourage return visits
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
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Improving Findability Through Web Standards
Voices That Matter Interview with Building Findable Websites Author Aarron Walter
Companion Site
Download code examples and bonus chapters from Aarron Walter's site, buildingfindablewebsites.com
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21 of 21 people found the following review helpful
Content is still king, By
This review is from: Building Findable Websites: Web Standards, SEO, and Beyond (Paperback)
This well-written and informative book on getting your web site noticed by users boils the advice down to one sentence: "Your content should always be written for humans first, and search engines second!" It emphasizes building attractive content first, then removing any roadblocks that would prevent search engines from finding it.The book is an interesting blend of high-level strategy and low-level techie tools and techniques. The mostly likely audience is actually webmasters more than web designers or marketers, although all would benefit from it. The most valuable part for me was the review of the many management tools, most of them free, available for studying your web site. The web standards part doesn't really get a lot of attention in this book. No one today is going to seriously argue against following web standards. The advice in this book is limited to "use HTML elements for what they were designed for," with a promise that that will improve your... Read more
22 of 23 people found the following review helpful
Not just another SEO book, By
This review is from: Building Findable Websites: Web Standards, SEO, and Beyond (Paperback)
I went to the book store looking for a book on blogging and spotted this unusual title 'Building Findable Websites'. Within the first few moments of thumbing through the book, I knew I was going to get it. I already had several search engine optimization books, but this one talked about SEO and so much more. It even had a chapter on blogging.What strikes me most about this book is that literally every page has website resources or bits of code. The second most striking this is the author does not fill page after page of why to do something. The whys are kept to the point and jump right into the hows. This book is not filled with dozens of interviews or inspirational stories though it does have real world examples which the author provides links to so the reader can get more detail. I really liked the example of BMW Germany getting blacklisted from Google for blackhat SEO tactics. The author also has a great companion website to the book which includes 5... Read more
18 of 19 people found the following review helpful
SEO the right way, By
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This review is from: Building Findable Websites: Web Standards, SEO, and Beyond (Paperback)
The big buzz phrase for the past few years has been Search Engine Optimization(SEO). Companies are paying other companies millions of dollars to get, and keep their websites in the front of different keyword searches on the larger search engine sites. Is it worth it? In most cases... probably not. Anyone thinking about paying money to have someone make their site "SEO" friendly should read Building Findable Websites.Being a web standards practitioner, I had great theories of how building a website the right way can take care of most of your SEO woes. After reading Aarron's book on the topic, my theories were solidified. having a website that is built semantically using XHTML, CSS and javascript will drastically make your web presence findable for your users and for the search engines. Is your website still wrangling a table based layout with messy unreadable code? Before spending thousands on SEO enhancements, read this book. See what the buzz of Web Standards... Read more |
Table of Contents
Chapter 1 Introducing Findability
Chapter 2 Markup Strategies
Chapter 3 Server-Side Strategies
Chapter 4 Creating Content that Drives Traffic
Chapter 5 Building a Findable Blog
Chapter 6 Adding Search to Your Site
Chapter 7 Preventing Findability Roadblocks
Chapter 8 Bring Traffic Back With a Mailing List
Chapter 9 Putting Findability Into Practice
Index
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