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Content Strategy for the Web, 2nd Edition

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Content Strategy for the Web, 2nd Edition

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  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discretely watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2012
  • Dimensions: 7" x 9"
  • Pages: 216
  • Edition: 2nd
  • Book
  • ISBN-10: 0-321-80830-4
  • ISBN-13: 978-0-321-80830-1

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Sample Content

Online Sample Chapter

Why Your Website's Content Sucks and What to Do about It

Sample Pages

Download Chapter 4 Alignment

Table of Contents

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
Before We Begin

REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.

DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.

STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.

SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.

Content strategy reading list
Acknowledgments
About the Authors
About Brain Traffic
Index

Updates

Errata

Page 62, main heading should read: "Tabulate Your Results"

Page 61, "you might decide to look at .01% of the content. That's still 10,000 pages..."
“.01%” should be “1%”

Submit Errata

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