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Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 days
- By Stefan Mumaw
- Published Nov 27, 2012 by New Riders. Part of the Voices That Matter series.
- Copyright 2013
- Dimensions: 6" x 9"
- Pages: 240
- Edition: 1st
- Book
- ISBN-10: 0-321-88464-7
- ISBN-13: 978-0-321-88464-0
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Product Author Bios
Stefan Mumaw is the Creative Director and Purveyor of All That Rocks at Callahan Creek, a Kansas City-based ad agency. He has written five books, the most recent being Chasing the Monster Idea, which examines the characteristics shared between truly monstrous creative ideas. Previously, he co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, along with Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and has been known to embarrass himself and those around him if given the opportunity.
Creative Boot Camp is a 30-day creative training program that will increase the quantity and quality of your ideas. The book begins by exploring what creativity is and isn't, how we can train ourselves to improve our own ideation, and what steps we need to take to generate more ideas and better ideas for our creative selves, our creative projects, our creative businesses, and our creative lives.
Like any muscle, creativity requires repetitive and challenging exercise to grow. The 30-day program provides an escalation of creative exercises that test our problem-solving prowess and train us to overcome the obstacles that inhibit ideation. The program tests regularly, both in idea quantity and quality, to ensure we are on track with our boot camp goals. But unlike the gym, these exercises aren't to be dreaded. They are light, fun, and take 10-15 minutes max. By the end of the 30-day boot camp, readers will see noticeable improvement in the quantity and quality of their ideas.
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2 of 2 people found the following review helpful
Motivation to amp up Creative Skills, By
This review is from: Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 days (Voices That Matter) (Paperback)
After having the pleasure of experiencing Mumaw's speaking skills and reading his previous books,Caffeine for the Creative Mind and By Stefan Mumaw: Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness, I was really looking forward to getting my hands on this newest addition to his repertoire. I wasn't disappointed. The clear and eloquent writing is fun to read and insightful at the same time.The first half of the book you get the guts of the process and highlight how to challenge our daily thinking to go beyond initial reactions. A week into the 30 day book camp I have been enjoying taking the time to quiz my brain on challenges not related to any current... Read more
1 of 1 people found the following review helpful
Muscle up those creative skills, Soldier!,
This review is from: Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 days (Voices That Matter) (Paperback)
I have had the pleasure of seeing Stefan Mumaw in action a few times and also have a few of his books, Caffeine for the Creative Mind, Caffeine for the Creative Team and Chasing the Monster Idea. So when I heard about his new book, Creative Boot Camp, I knew that it was going to be a must-have. Stefan combines his wit and humor with his knowledge and experience in the creative field. And when I say, "creative", I do mean it in the sense that Creative Boot Camp does emphasize- it's about ideas and finding solutions to make those ideas come to life. His expertise in design helps to enhance and execute the points.The first part of the book talks about the misconception of the word 'creative' and supports it through elaborate examples that definitely persuaded me to think of being creative at a new level. He provides several great exercises that are geared to be done in a short amount of time, so there is no excuse for anyone to say that they don't have time to do any of them... Read more
1 of 1 people found the following review helpful
Excellent!, By
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This review is from: Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 days (Voices That Matter) (Paperback)
This book was not just boot camp, it was also therapy. I have found tremendous help in breaking out of creative ruts through the excellent exercises and insightful writings of Stefan Mumaw. Excellent help for anyone in any industry who wants to be more creative.
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Online Sample Chapter
Problem Solving: Baptism by Fire
Table of Contents
Introduction
Pre-Test
1. Creativity is a Habit
2. Purpose and Restriction = Creative Fuel
3. Becoming an Epic Failure
4. Problem Solving: Baptism By Fire
5. Solving the Pieces
6. Play is the New Work
7. Overcoming the Obstacles
8. Measuring Creativity
9. Training Prep
Section 1: Starting from Scratch
Section 2: Numbkiller
Section 3: Flavors of Relevance
Section 4: The Creative Barbell
Section 5: Novelty's Penthouse
Final Exam
The Aftermath
Index
Downloadable Sample Chapter
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