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Design Method, The: A Philosophy and Process for Functional Visual Communication

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Design Method, The: A Philosophy and Process for Functional Visual Communication

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  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2014
  • Dimensions: 5-3/8" x 8"
  • Pages: 240
  • Edition: 1st
  • Book
  • ISBN-10: 0-321-92884-9
  • ISBN-13: 978-0-321-92884-9

Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.


In this book, you will learn:- Ways to conduct research and gain insight into your clients’ situations- A process for establishing strategies and plans for your projects- How to develop a cohesive concept and visual direction for each client/job- An iterative approach to prototype, test, refine, and produce effective design- Techniques for presenting and documenting creative work- Tips for making your design studio operate efficiently and consistently

Sample Content

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Introducing The Design Method: A Philosophy and Process for Functional Visual Communication

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Download Chapter 4 Introducing The Design Method

Table of Contents


PrefaceIntroduction1. Debunking the Creative Myths 2. Creating Purposeful Design 3. Achieving Order Through Systems 4. Introducing The Design Method 5. Gaining Understanding: The Discovery Stage 6. Determining Course: The Planning Stage 7. Working with Ideas: The Creative Stage 8. Making Design Real: The Application Stage 9. Presenting Work to Clients 10. Bringing Order to Your Practice

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