Dialogues with Creative Legends and Aha Moments in a Designer's Career
- By David Calvin Laufer
- Published Dec 17, 2012 by New Riders.
- Copyright 2013
- Dimensions: 6" x 9"
- Pages: 264
- Edition: 1st
- Book
- ISBN-10: 0-321-88564-3
- ISBN-13: 978-0-321-88564-7
Register your product to gain access to bonus material or receive a coupon.
Product Author Bios
David Laufer is a visual designer with a wide spectrum of experience. His work first came to international prominence in 1978 with his rebranding of Oxford University Press for its 500th anniversary. This launched a consulting career that includes product development for the Museum of Modern Art New York, and a clientele ranging from venture capital startups to Fortune 1000 companies. His lifelong interest in the nexus of creativity and business have made him a leading exponent of brand driven marketing for expertise-based enterprises.
Dialogues with Creative Legends and Aha Moments in a Designer's Career explores the relationship of creativity and business, told through a series of interviews with influential visual designers and business leaders.
Interviewees include some leading creative and business leaders of the late 20th century: graphic design giants Paul Rand and Herb Lubalin, Influential industrial designers like George Nelson and Victor Papanek, artisans such as Heinz Edelmann, Herman Zapf and corporate chiefs like Scientific Atlanta's Sidney Topol and Coca-Cola's Roberto Goizuetta. The interviews are woven together with just enough narrative to make their effect cumulative, and to trace the influence of the interviews on career choices.
As the author's design career matures, the interviews evolve from naive questions to deeper dialogue. Dialogues with Creative Legends and Aha Moments in a Designer's Career offers some remarkable insights into of the role of creativity in commerce and culture. The quest for livelihood and meaning that is at once highly personal and strikingly universal.
The book concludes with 12 key concepts distilled from more than 50 separate encounters.
great guidance through interesting stories, By
Amazon Verified Purchase(What's this?)
This review is from: Dialogues with Creative Legends and Aha Moments in a Designer's Career (Paperback)
Ever read a book with fascinating characters and insights, set within a broader story that pulls you in? That's what this book is like. Each conversation is enriched by a short bio of the 'legend', and the writer's hunger in pursuing dialogue make for dramatic encounters. Especially appreciated is Laufer's clear intent to mentor through this book. If you are a younger professional this book can help guide you. Give it a read, then do it once again!
Finding purpose,
This review is from: Dialogues with Creative Legends and Aha Moments in a Designer's Career (Paperback)
The book 'AHA moments in a designer's career' is based on an enormous respect for high quality design. The unique interactions with creative leaders over time, show the personal admiration of the writer, who is somewhat driven to become one of them. People who had a creative career themselves will recognize their own aspirations, but for starting designers this book shows how impactful conversations with creative experts can be. Even though design circumstances and technologies are different now, the book reiterates that 'Good Work' relates to a purpose and is not about just doing your job.
AH HA at last!,
Amazon Verified Purchase(What's this?)
This review is from: Dialogues with Creative Legends and Aha Moments in a Designer's Career (Paperback)
David Calvin Laufer's Dialogues with Creative Legends is a welcome and highly readable book on the most important aspect of design- the thinking stage. Laufer's writing style puts the student or professional designer in the room with each giant of the mid-twentieth century, including two I have studied with and written about, Victor J. Papanek and R. Buckminster Fuller. Laufer's book should be required reading for students in every area of design from architecture to animation.-Al Gowan author SHARED VISION: The Second American Bauhaus |
Online Sample Chapters
Dialogues with Creative Legends and Aha Moments in a Designer's Career: Charles and Ray Eames
Table of Contents
| 1 Teachers and Titans |
| |||||
|
|
| |||||
| Victor Papanek | Portfolio and Career | |||||
| Buckminster Fuller | World Game | |||||
| Charles and Ray Eames | The Connections | |||||
| Saul Bass | Notes on Change | |||||
|
| Design in the Real World | |||||
| James Burke, Jr. | Life Is Like a Train | |||||
| Walter Herdeg and | The Kingmaker | |||||
| Josef Müller-Brockmann and Ruedi Rüegg | People, Not Portfolios | |||||
| Heinz Edelmann | Every Ten Years, Burn Your Portfolio | |||||
|
|
| |||||
| 2 Gotham |
| |||||
|
| The Great Midwest Mounted Valise | |||||
|
| Penn Station Booth 6 | |||||
|
| The Valise Rides Solo | |||||
| Ed Gottschall | Not Your Average Interview | |||||
|
| Cold Calling 101 | |||||
| Herb Stern | The One Week Hence Test | |||||
| Seymour Chwast | Bad Luck, so Good Luck | |||||
| Ian Ballentine | A Short Course in Genre Publishing | |||||
| Len Leone | Joe Cool Himself | |||||
|
| Hope Gliimmers | |||||
| James McMullan | Watercolor Wizard | |||||
| Barbara Bertoli | Strong, yet Vulnerable | |||||
|
| Coloring Outside the Lines | |||||
| Max Miedinger | Getting Helvetica Right | |||||
| Arthur Tress | The Dream Collector | |||||
|
| Thinking Like the Herd: The Bertoli Toggle | |||||
| Peter Mayer | How to Run a Sales Meeting | |||||
|
| Boldness in the Face of Opportunity | |||||
|
| Penn Station Booth 6, Revisited | |||||
| Frederick Schneider | Oxford University Press | |||||
|
| Overheard in Editorial Meetings: The Interplay between Word and Image | |||||
|
| To Be Right Is the Most Terrific Personal State that Nobody Is Interested in | |||||
| George Nelson | Philosophy of Design | |||||
|
|
| |||||
|
| Portfolio Transitions, or Never Let a Good Crisis Go to Waste! | |||||
| Massimo Vignelli | The Auteur Speaks | |||||
| James Craig | Keeping Your Powder Dry | |||||
|
| Tipping Point on a Train | |||||
| Hermann Zapf | The Secret Is the Speed | |||||
| Paul Rand | The Designer as Brand | |||||
| Ivan Chermayeff | A Search for Essence | |||||
| Lou Dorfsman | I Just Try to Make It Look Good | |||||
| Herb Lubalin | Talk about Schlock | |||||
|
|
| |||||
| 3 From Valise to Expertise |
| |||||
| Don Trousdell | Growing a Style and Outgrowing Style | |||||
| Dave Condrey and | Welcome to the Greatest Marketing Organization on Earth | |||||
| Robert Woodruff | Take Out Everything but the Enjoyment | |||||
| Lawrence Gellerstedt, Jr. | Leadership Is Developing People | |||||
| Caroline Warner Hightower | Design as Magic | |||||
|
| Saul Bass Redux | |||||
| Sid Topol | A Good Proposal on Time | |||||
| Roberto Goizueta | Creative Friends | |||||
| | |||||
|
| ||||||
| | ||||||
|
| ||||||
|
|
Sample Pages
This book includes free shipping!
This book includes free shipping!
eBook (Watermarked)
$23.99
$19.19
Includes EPUB, MOBI, and PDF
About eBook Formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUBThe open industry format known for its reflowable content and usability on supported mobile devices.
MOBIThe eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDFThe popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discretely watermarking it with your name, making it uniquely yours.
- Request an Instructor or Media review copy.
- Corporate, Academic, and Employee Purchases
- International Buying Options
Get unlimited online access to thousands of training resources on creative topics. You will also get a discounted rate of just $17.99/month if you decide to continue with a paid subscription.
