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Inside / Outside: From the Basics to the Practice of Design, Second Edition, 2nd Edition

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Inside / Outside: From the Basics to the Practice of Design, Second Edition, 2nd Edition

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  • Copyright 2006
  • Dimensions: Special (all other)
  • Edition: 2nd
  • eBook (Adobe DRM)
  • ISBN-10: 0-321-47398-1
  • ISBN-13: 978-0-321-47398-1

Renowned artist and design legend Malcolm Grear has permanently shaped the design world with his work, lecturing, writing and teaching. Grear approaches design by looking at the inner parts of an object, process, or idea in order to understand the whole. He believes that form and structure are the underpinnings of effective design, which stands contrary to the reductive approach taught in most modern design education.

Deftly and sparingly capturing the essence of his subject matter, Grear offers unique insight into the design process with images and forms drawn from nature, typography, art and design. These examples from both his teaching (inside) and professional practice (outside) begin with design problems and illuminate the processes by which the best solutions are found. Grear skillfully bridges the gap between design theory and real-world practice.

Malcolm Grear has played a vital role as designer and educator in the field of visual communication for 48 years. Malcolm Grear Designers was founded in 1960 and has had more than 28 solo exhibitions in museums and galleries. He taught in Rhode Island School of Design from 1960 to 1998 where he received the Honorary Alumnus Award for "...professional achievements as an internationally acclaimed graphic designer (that) brought overwhelming recognition to Rhode Island School of Design's Department of Graphic Design and its graduates."

Malcolm Grear has been awarded five honorary doctorate degrees and was selected by the National Association of Schools of Art and Design, comprising 190 institutions, to receive the Citation for Distinguished Service in  the Visual Arts. Grear continues to design, lecture, and conduct design workshops throughout the country and will occasionally teach a graduate design course. Visit for more information.

Inside / Outside is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.

Sample Content

Table of Contents

Graphic Design
My Training
The Form of a Maple Leaf
Letters as Forms
The Form of a Letter
Free Form and Structure
Combining Free and Structured Forms
Letter Form on a 3-D Surface
2-D and 3-D Combinations
The Form of a Chair
2-D Chair Form to a 3-D Object
Chair Forms and Letterforms Combined
Field in Motion
Formal Qualities of a Letter
Form and Structure
Forms Progressing
A Structural Framework
Juxtaposing Images
Visual Connections
Steps, Sequence, Series
Function of a Hand Tool
Combining Visual Stories
Transforming a Letter
A Word’s Meaning Visualized
Visual Comparisons
Variations on a Theme
Analyzing Form
One to Ten
Essence of an Object
Type and image
Typographic Form
Graphic Standards Manual
Design Application

From School to Studio
From Student to Professional
Design as a Business
Visual Identity
Line, Weight, and Dimension
Visual Switch
Light and Tension
Dual Visual Meaning
Sun in Symbols
Expanded Meaning
Constantly Moving
Humor in Design
Crisis and Resolution
Manual of Graphics Standards
Non-Repetitive Identity
Signs Without Words
Function Following Form
Variations on a Theme
Time, Space, and Position
Scale Relationship
Light and Shadow
Black and White
Black and Gray Called Black and White
One of a Kind
Visual Sympathy
Sequencing, Relating, and Pacing
A Constantly Changing Process
2-D Grid Structure
Horizontal and Vertical
Disguising the Grid
Exhibition Design
3-D Structure
Beyond Structure
A Complete Process
Doing This Book
A Way of Working
Learning to Listen
Other Lessons Learned


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