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Neuro Web Design: What Makes Them Click?
- By Susan Weinschenk
- Published Dec 23, 2008 by New Riders. Part of the Voices That Matter series.
- Copyright 2009
- Dimensions: 7 X 9
- Pages: 168
- Edition: 1st
- Book
- ISBN-10: 0-321-60360-5
- ISBN-13: 978-0-321-60360-9
- eBook (Adobe DRM)
- ISBN-10: 0-321-60363-X
- ISBN-13: 978-0-321-60363-0
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Listen to our publisher's interview with Susan Weinschenk.
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
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22 of 23 people found the following review helpful
A novel way to look at how a web site appeals to viewers, By
This review is from: Neuro Web Design: What Makes Them Click? (Paperback)
This is a good book for those who are working on creating web sites and redesigning old ones. The book talks about the various features often seen in websites and how it appeals to users' brain. Being a neurology buff, I have read the various studies mentioned in this book in other literature, but was pleasantly surprised to see it tied to web design.The book mainly classifies brain in three parts - old (instinctively controlled), mid (emotionally controlled), and new (logically controlled) and explains which brain is triggered by a feature in a web site and eventually argues that you need features that appeal to all three regions to click. The author has a very engaging way of presenting the content. I read through the entire book in around 2 hours. I think this is a great book for designers to read and keep in mind while designing a website (kind of builds on top of the "Don't make me think!" book). I reduced one star because of the... Read more
47 of 56 people found the following review helpful
Hard to believe this book made it to print, By
This review is from: Neuro Web Design: What Makes Them Click? (Paperback)
I usually don't review books on Amazon, but this book was such a disappointment that I feel like I have to warn other people against wasting their time and money.There are two main components to this book: neuroscience and web design. The neuroscience part is interesting at times, but it's presented in such a simplistic way that it's hard to believe you are getting a reliable take on the material. But it's the web design part where this book really falls down. There are no case studies, no results of usability tests, hardly any data at all on actual users using actual websites. The advice is extremely simplistic and sometimes just plain dumb. The last chapter of the book is particularly awful. Here, folks, is the last sentence of the book: "I don't know what the next big thing online will be. I wish I did know. Then I could create it and make a lot of money and retire. But I do know that the next big thing will involve something social. Because it always does."
13 of 14 people found the following review helpful
Is this book for you?, By
Amazon Verified Purchase(What's this?)
This review is from: Neuro Web Design: What Makes Them Click? (Paperback)
Let me start by saying that I have been creating web sites professionally since 1997 and have been specializing in increasing the bottom line for web sites since 2005.Overall the book is an easy read (132 pages of content) and makes some excellent points. Should you get this book? If you're just getting started with the psychological side of creating web sites, then YES! On the other hand, if you've been reading the following books then it's basically a re-cap of the their content from the persepctive of creating a web site: How We Decide Influence: The Psychology of Persuasion (Collins Business Essentials)... Read more |
Online Sample Chapter
Neuro Web Design: Invoking Scarcity--If Something Seems Unavailable, We Seem to Want It Even More
Table of Contents
CHAPTER 1: Designing Web Sites for Persuasion and the Unconscious Mind
CHAPTER 2: Wanting to Belong: The Power of Social Validation
CHAPTER 3: Feeling Indebted: How to Build in Reciprocity and Concession
CHAPTER 4: Invoking Scarcity—If Something Seems Unavailable, We Seem to Want It Even More
CHAPTER 5: Choosing Carefully—Given Too Many Choices, We Freeze (and Then We Don’t Choose at All)
CHAPTER 6: It’s All About You: Speaking to the Self-Centered, Unconscious Mind
CHAPTER 7: Building Commitment—We Want to Think We’re Consistent
CHAPTER 8: Using Similarity, Attractiveness, and Association: Are We the Same?
CHAPTER 9: Afraid to Lose—How Fear of Loss Trumps Our Anticipation of Victory
CHAPTER 10: Using Pictures and Stories—the Best Way to Talk to Our Unconscious Minds
CHAPTER 11: We’re Social Animals—Finding the Next Big Thing by Making It Social
Appendix
Index
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