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Gives students an easy, friendly, jargon-free way to master the core principles of graphic design.
Helps students learn from excellent contemporary work.
Gives students a firm foundation in the principles of design, and also shows them how to apply those principles in their own projects.
Demystifies type and shows students how to use it effectively.
Provides constant feedback and reinforcement to ensure that students understand the material they are learning.
Gives students confidence that they are receiving information that is thorough, accurate, clear and relevant.
So you have a great concept and all the fancy digital tools you could possibly require¿what¿s stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help.In The Non-Designer¿s Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you¿ll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap¿which is just what audiences have come to expect from this best-selling author.
1. Is This Book For You?
3. The Joshua Tree Principle.
9. Type (& Life).
10. Categories Of Type.
11. Type Contrasts.
12. So, Do You Get It?
Answers To Quizzes.
Typefaces In This Book.