Non-Designer's Design Book, The, 2nd Edition
Product Author Bios
Robin Williams is the author of more than 20 best-selling and award-winning books, including The Robin Williams Mac OS X Book, The Non-Designer's Design Book, The Non-Designer's Type Book, and Robin Williams Design Workshop, and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced a generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.
So you have a great concept and all the fancy digital tools you could possibly require¿what¿s stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help.In The Non-Designer¿s Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you¿ll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap¿which is just what audiences have come to expect from this best-selling author.
14 of 15 people found the following review helpful
P.A.R.C. it here, for my money,
This review is from: The Non-Designer's Design Book (Paperback)For someone new to design and design principles, this was a very welcome surprise! Yes, I know there are those who take exception to aspects of this book (different opinions about typefaces, wincing at the "dogmatic" ["patronizing"] views expressed, etc.), but these seem to be minor whinings compared to the solid foundation laid down here in clear, concise prose, with helpful accompanying illustrations. Now -- whenever I read someone else's book on desgin or layout -- I cannot help but see or hear Robin's four points: Contrast, Repetition, Alignment, and Proximity (C.R.A.P.). For example, in one book, the author advises using "assymetry" (non-centered) rather than "symmetry" (centered) for text. What I saw in the accompanying illustration was Robin's preference for left or right Alignment. She says such alignment looks more "professional" (sophisticated). Oddly, the other author thought "centered/symmetrical" alignment looked TOO professional (stodgy), and thus advised against... Read more
10 of 11 people found the following review helpful
Terrific Book for Non-Designers,
This review is from: The Non-Designer's Design Book (Paperback)I'm beginning to wonder if Robin Williams ever sleeps. She seems to have a new title out every couple of weeks. This is Ms. Williams' second offering of this title.
I have long said that the best thing about DeskTop Publishing is that it puts it in the hands of everybody and the worst thing about DeskTop Publishing is that it puts it in the hands of everybody. Some people just don't have an eye for design.
The fact is, because of DeskTop Publishing, many people with no formal training in publishing or design end up having to design something. They find they must create an advertisement, a newsletter, a brochure, a business card or a poster. Panic sets in for those who have no idea where to start, or don't understand the fundamentals of good design.
If any of this sounds familiar to you, The Non-Designer's Design Book is your "rescue in a book." I really like the many before and after examples she shows of web pages, brochures, business cards, etc... Read more
7 of 8 people found the following review helpful
Fantastic! Wish There Was More...,
This review is from: The Non-Designer's Design Book (Paperback)This book is basically the nuts and bolts to good design. If you are not interested in reading about theory and want to jump into designing correctly or you want to improve your designing skills IMMEDIATELY, this is the book to buy. Many design choices (mistakes) are addressed and explained in simple English. You are able to enhance business cards (for ex.) without reading a complete chapter. This book offers instant results. This is definitely one that should be in your collection whether for small business needs or a designing career.
I'm giving 4 stars instead of 5 only because I wish the author would have given a bit more suggestions.
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Table of Contents
1. Is This Book For You?
3. The Joshua Tree Principle.
9. Type (& Life).
10. Categories Of Type.
11. Type Contrasts.
12. So, Do You Get It?
Answers To Quizzes.
Typefaces In This Book.
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