Photographer's MBA, The: Everything You Need to Know for Your Photography Business

About

Features

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Description

• Copyright 2013
• Dimensions: 7-1/2" x 9-1/8"
• Edition: 1st

• Book
• ISBN-10: 0-321-88892-8
• ISBN-13: 978-0-321-88892-1

If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:

• Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
• Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
• Understand branding’s elements and how to define your own brand so that you stand out from the crowd
• Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
• Tackle costs, pricing, and contracts (including copyright and model releases)
  

At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.

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Sample Content

Sample Pages

Download Chapter Four: Branding

Table of Contents

TOC

Chapter 1: So you want to be a photographer?
Chapter 2: Lets talk business
Chapter 3: Where it all comes together: The business plan
Chapter 4: Branding, your business identity
Chapter 5: The marketing plan
Chapter 6: The web and social media
Chapter 7: Costs and pricing
Chapter 8: The joy of contracts
Chapter 9: Finding your niche

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