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Photographer's MBA, The: Everything You Need to Know for Your Photography Business
- By Sal Cincotta
- Published Nov 20, 2012 by Peachpit Press.
- Copyright 2013
- Dimensions: 7-1/2" x 9-1/8"
- Pages: 192
- Edition: 1st
- Book
- ISBN-10: 0-321-88892-8
- ISBN-13: 978-0-321-88892-1
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Product Author Bios
Sal Cincotta is an international award-winning photographer, published author, and international speaker. He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to the next level. His work has been featured on the cover of Professional Photographer and Rangefinder magazines, along with several national and regional bridal publications including Grace Ormond, Martha Stewart, Black Bride and Groom, St Louis Bride and Groom, and St Louis Bride. In addition, Sal is a monthly columnist for Rangefinder magazine.¿ You can find out more about Sal and his work at http://salcincotta.com/.
If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will:
- Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC
- Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals
- Understand branding’s elements and how to define your own brand so that you stand out from the crowd
- Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability
- Tackle costs, pricing, and contracts (including copyright and model releases)
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25 of 25 people found the following review helpful
Not an MBA course but a freshman class,
Amazon Verified Purchase(What's this?)
This review is from: The Photographer's MBA: Everything You Need to Know for Your Photography Business (Paperback)
As one of the previous reviewers stated, I also really wanted to like this book as well. I'm an Elite Member on Sal's Behind the Shutter website and also bought his Complete Senior Photography package for $499 plus attended one of his seminars. I will point out the short comings of the book and let the other reviewers tell you the good stuff. I guess I should have been forewarned when the information on the book states that it's 191 pages. I read the book in one sitting and bought the Kindle version. This was not really an MBA on photography but more of a introduction/freshman class. Think of this book as MBA Cliff Notes for the photographer. I'm all for concise information on subjects but when the author says consulate an attorney, that's too concise. I graduated college with a business degree and worked in a corporate environment for 18 years before moving into the photography business so I had a business and marketing background. For a new photographer looking to get into...
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22 of 23 people found the following review helpful
Fair Read; Expected More, By
Amazon Verified Purchase(What's this?)
This review is from: The Photographer's MBA: Everything You Need to Know for Your Photography Business (Paperback)
I have mixed feelings about this book. I really wanted to write a top star review because I've seen this guy speak on several occasions and he is a marketing guru! If I were just about to begin a career as a professional photographer, then this book serves its intent and I would offer a stronger rating. But here is the "shtick"; I'm a well established professional photographer and admittedly I bought this book hoping that it would really get into the "nitty-gritty" of marketing, branding, pricing, identifying your targeted audience etc. And, I bought into the book knowing the charisma of Sal Cincotta, who in person is a remarkably business savvy, intelligent, personable and very successful professional photographer.What I can tell you is that you would get more for your money seeing this guy speak at a seminar about the business of photography than you would from this book; especially if you are already out there doing it -- professional photography. In his... Read more
10 of 10 people found the following review helpful
Better Titled "Introduction to Photography Business 101", By
This review is from: The Photographer's MBA: Everything You Need to Know for Your Photography Business (Paperback)
It passes through the mind of many people who take good photographs that perhaps they should do this as a profession. But photography business is a business, different from photography, and it would be useful to understand how it works before undertaking such a business. Enter Sal Cincotta with The Photographer's MBA", subtitled grandiosely "Everything You Need to Know for Your Photography Business".The book has chapters on selecting a business entity, business plans, branding, marketing, social networks, costs and pricing, contracts and finding one's niche. Unfortunately this book just skims the surface of all of these subjects and has no depth. For instance, although Cincotta includes a brief discussion of a business plan, he doesn't provide an example. He tells the reader that the plan must include financial projections and then drops the subject. Yet I consider this one of the most important parts of running a business. Many people can figure out the cost of... Read more |
Online Sample Chapter
The Photographer's MBA: Branding
Sample Pages
Download Chapter Four: Branding
Table of Contents
TOC
Chapter 1: So you want to be a photographer?
Chapter 2: Lets talk business
Chapter 3: Where it all comes together: The business plan
Chapter 4: Branding, your business identity
Chapter 5: The marketing plan
Chapter 6: The web and social media
Chapter 7: Costs and pricing
Chapter 8: The joy of contracts
Chapter 9: Finding your niche
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