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Robin Williams Design Workshop

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Features

  • Visual Impact<33>—The stunning layout and design of the book illustrates and underlines the concept of great design and clear communication.
    • Through a wealth of inspirational, full-color examples of practical projects, students learn design-savvy concepts and get ideas to jump-start their projects.

Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.

Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the author's imaginative approach and well-chosen examples.

  • Discover practical and effective design principles and concept–and how to apply them to virtually any project.
  • Learn why some designs are attention-getting and others are not.
  • Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more.
  • Test your design acumen by comparing before-and-after examples.
  • Find a wealth of inspiration for your own design projects.
  • Gain insight into the design process by studying the works of guest designers, who offer their personal commentary and insights.

Related Article

Project: Logos

Customer Reviews

34 of 34 people found the following review helpful
5.0 out of 5 stars Non-designers get another boost!, November 7, 2001
By 
R. Stephen Gracey (Cleveland, OH United States) - See all my reviews
(REAL NAME)   
This review is from: Robin Williams Design Workshop (Paperback)
As a self-taught, working graphic designer, I am indebted once again to Robin Williams' clear, principle-based teaching approach. Having become her fan through the "Non-Designer" book series, I found this one the best help yet.

Williams gives us more principles of sound design, which she then shows at work through a series of daily applications--letterhead, web sites, brochures, etc. She uses the principles in example after example, explaining why they are examples of good or blah design. I return to her examples again and again for simple ideas to juice up my non-profit communications and raise my customers' expectations of visual communication.

Snazzy pictures, lots of ideas, and comforting encouragement all make this one an essential part of my reference library.

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37 of 38 people found the following review helpful
5.0 out of 5 stars Great learning experience, May 1, 2001
By A Customer
This review is from: Robin Williams Design Workshop (Paperback)
I am not a graphics artist nor an art student. I needed some ideas for a project and this book came in very handy. I learned a lot from "The Non-Designer's Design Book" by the same author and when I saw this book, I just had to get it. It is one of my best investments yet. I love learning new things and this book opened my eyes to many aspects of design.

At first, I was almost going to give up and hand over the project to a professional but after reading the book, I found many helpful ideas and was inspired to give it a try on my own. I produced a flyer, a Flash presentation, a product logo and a report layout and cover based on the lessons from these two books. I will not claim that they are works of art but many friends and clients have complemented on the outcome. Some of my clients even thought that I had had them professionally done.

Although there are others who will say that some of us just has the flair for designing, I don't think I would have been... Read more

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28 of 28 people found the following review helpful
5.0 out of 5 stars Good Reference, March 8, 2001
By 
Frank Sinkavich (York, PA USA) - See all my reviews
(REAL NAME)   
This review is from: Robin Williams Design Workshop (Paperback)
Robin Williams Design Workshop is a well written text that contains a lot of valuable information for both beginners and those already familiar with desk top publishing. Design Workshop gives you some new ways to look at things, including many good examples that demonstrate concepts discussed in the text. Design Workshop is directed at those who have some existing knowledge on the areas of typography, graphics, and layout software. However, she presents short quizzes that allow you to test your knowledge and if you feel the need, she also provides references where the information can be found. I do a lot of advertising layouts in addition to a quarterly newsletter that will benefit from the information and ideas discussed in the book. Robin Williams Design Workshop is the kind of a book you will read more than once-a good reference.
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Online Sample Chapters

Beginning Designer's Guide to Working with Photographs

Working with Photographs

Working with Photographs

Table of Contents



Introduction.

IDEA SPARKS.

 1. How Much Do You Already Know?

 2. Taking Advantage of Clip Art.

 3. Working with Photographs.

 4. Understanding Design Challenges and Approaches.

 5. Creating Visual Impact.

PROJECTS.

 6. Logos.

 7. Business Cards, Letterhead, and Envelopes.

 8. Invoices and Forms.

 9. Advertising.

10. Billboards.

11. Web Sites.

12. Tables of Contents and Indices.

13. Newsletters and Brochures.

14. Flyers.

 
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