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When Search Meets Web Usability
- By Shari Thurow, Nick Musica
- Published Mar 25, 2009 by New Riders. Part of the Voices That Matter series.
- Copyright 2009
- Pages: 208
- Edition: 1st
- Book
- ISBN-10: 0-321-60589-6
- ISBN-13: 978-0-321-60589-4
- eBook
- ISBN-10: 0-321-63724-0
- ISBN-13: 978-0-321-63724-6
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This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
Online Sample Chapter
When Search Meets Web Usability: Informational Searches—What Can I Learn?
Table of Contents
Chapter 1: Understanding Search Usability
Chapter 2: The Scent of Information and Web Search Engines
Chapter 3: Navigational Searches: Where Can I Go?
Chapter 4: Informational Searches: What Can I Learn?
Chapter 5: Transactional Searches: What Can I Do?
Chapter 6: Browsing Search Behaviors
Chapter 7: Search Usability and Your Site’s Success
Chapter 8: Search Usability is Everyone's Job
Chapter 9: How to Improve Your Website's Search Usability
Conclusion
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