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Content Strategy for the Web
- By Kristina Halvorson
- Published Aug 12, 2009 by New Riders. Part of the Voices That Matter series.
- Copyright 2010
- Pages: 192
- Edition: 1st
- Book
- ISBN-10: 0-321-62006-2
- ISBN-13: 978-0-321-62006-4
- eBook
- ISBN-10: 0-321-64873-0
- ISBN-13: 978-0-321-64873-0
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Audio
Listen to our publisher's interview with Kristina Halvorson.
Video
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If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
- See content strategy (and its business value) explained in plain language
- Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
- Learn how to audit and analyze your content
- Make smarter, achievable decisions about which content to create and how
- Find out how to maintain consistent, accurate, compelling content over time
- Get solid, practical advice on staffing for content-related roles and responsibilities
Author's Site
Learn more at www.contentstrategy.com.
Online Sample Chapter
Content Strategy for the Web: Why You Must Do a Content Audit
Table of Contents
FOREWORD
INTRODUCTION
LEARN
SOLUTION
PROBLEM
DISCIPLINE
PLAN
INPUT
STRATEGY
ARCHITECTURE
CREATE
WORKFLOW
WRITING
PUBLISHING
GOVERN
MEASUREMENT
RESPONSE
CULTURE
RESOURCES
ACKNOWLEDGEMENTS
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