Home > Peachpit Store > Digital Audio, Video
Refocus: Cutting-Edge Strategies to Evolve Your Video Business
- By Ron Dawson, Tasra Dawson
- Published Jul 15, 2009 by Peachpit Press.
- Copyright 2010
- Dimensions: 7 X 9
- Pages: 288
- Edition: 1st
- Book
- ISBN-10: 0-321-63530-2
- ISBN-13: 978-0-321-63530-3
- eBook
- ISBN-10: 0-321-67953-9
- ISBN-13: 978-0-321-67953-6
Register your product to gain access to bonus material or receive a coupon.
Audio
Listen to our publisher's interview with Ron and Tasra Dawson.
Video
You need to upgrade your Flash Player. You need version 9 or above to view this video. You may download it here. You may also see this message if you have JavaScript turned off. If this is the case, please enable JavaScript and reload the page.
Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto
Do you want to stand out in today’s competitive wedding, corporate, and event video markets? To be paid what you’re worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is “yes,” then this book was written for you. Read a few pages and you’ll find the authors’ unique approach to the business of video production is unlike what you’ve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You’ll learn to:
- Reclaim 525 work hours per year with one simple strategy
- Implement action items you can use today to start getting paid what you’re worth
- Assess and transform your current sales and marketing
- Design a powerful brand experience to amaze your clients and turn them into company evangelists
- Supercharge your marketing with social media like Twitter, Facebook, and blogs
- Break into commercial video production for year-round profits
”Ron and Tasra will help you move mountains in your business.” —Lance Gray, CEO, PixelPops Design, LLC
”I know how busy we all can get, but if you read this book and apply the information, it will turn your world around.” —David Robin, David Robin Films
Related Article
Online Sample Chapter
Cutting-Edge Strategies to Evolve Your Video Business: Commercial Success
Book + eBook Bundle
$80.98
$53.09
Book Price: $40.49
eBook Price: $12.60
This book includes free shipping!
Book
$44.99
$40.49
Usually ships in 24 hours.
This book includes free shipping!
eBook (Adobe DRM)
$35.99
$32.39
This eBook requires the free Adobe® Digital Editions software.
Before downloading this DRM-encrypted PDF, be sure to:
- Install the free Adobe Digital Editions software on your machine. Adobe Digital Editions only works on Macintosh and Windows, and requires the Adobe Flash Player. Please see the official system requirements.
- Authorize your copy of Adobe Digital Editions using your Adobe ID. If you don't already have an Adobe ID, you can create one here.
- Visit our eBook FAQ page for more information.
- Save more by becoming a member.
- Request an Instructor or Media review copy.
- Corporate, Academic, and Employee Purchases
- International Buying Options
