Publishers of technology books, eBooks, and videos for creative people

Home > Store

VisionMongers: Making a Life and a Living in Photography

Register your product to gain access to bonus material or receive a coupon.

VisionMongers: Making a Life and a Living in Photography

eBook (Watermarked)

  • Sorry, this book is no longer in print.
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Not for Sale


  • Copyright 2013
  • Dimensions: 8" x 9-1/8"
  • Pages: 272
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-326205-7
  • ISBN-13: 978-0-13-326205-6

For those who want to make the transition into the world of vocational photography—staying true to your craft and vision, while fusing that craft with commerce VisionMongers is a great place to begin your journey. With a voice equally realistic and encouraging, photographer David duChemin discusses the experiences he’s had, the lessons he’s learned, and the practices he’s adopted in his own winding journey to becoming a successful working photographer.

When it comes to this personal, honest combination of craft and commerce, there is no single path to success. Everyone’s goals are different, as is everyone’s definition of success. As such, VisionMongers does not prescribe a one size-fits-all program. Instead, duChemin candidly shares ideas, wisdom, and inspiration to introduce you to, and help you navigate, the many aspects of transforming your passion into your vocation. He addresses everything from the anxiety-riddled question “Am I good enough?” to the basics—and beyond—of marketing, business, and finance, as well as the core assumption that your product is great and your craft is always improving.

Along the way, duChemin features the stories of nine other photographers—including Chase Jarvis, Gavin Gough, and Zack Arias—whose paths, while unique, have all shared a commitment and passion for bringing their own vision to market. With VisionMongers, you’ll learn what paths have been taken—what has worked for these photographers—and you’ll be equipped to begin the process of forging your own.

Sample Content

Table of Contents

chapter one Foundations
My Story
Driven by Vision
Sustained by Passion
The Lines Are Blurring
The Rules Are Changing
chapter two Work, Work, Work
It’s Hard
The First Question
The Benefits of Hobby
Know Thyself.  .  .  .  .  .
Know Your Market
Know Your Craft
10% Show, 90% Biz . 45
Get Rich Quick! (But Do It Elsewhere)
Make a Plan, Stan
Don’t Quit Your Day Job
Find a Mentor
Love Your Fans, but Listen to Your Critics
Join a Gang
Fake It Till You Make It
Get to Work
Too Busy Chopping Wood
You Need Help
Your First Assignment
VISIONMONGER: Darwin Wiggett
chapter three Sounding Your Barbaric Yawp
What Can I Sell You?
How Can I Serve You?
The Four Pillars
Branding Isn’t ( Just) for Cattle
Perception Is Reality
Make Them Love You
More Conversations, More Opportunities
Word of Mouth
He Said, She Said
You Need a Logo
Hey, Cool Card!
Marketing 2.0
Making Contact
Go Where They Ain’t
Three (Bad?) Metaphors about Competition
chapter four Business and Finance
It’s Not My Job, Man
Scope Creep
Finances: How Not to Be a Moron
You Are Not Wal-Mart
Negotiations and Love Songs
Take Me, I’m Yours
Dig More Streams
chapter five It’s a Brave New World


Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership