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Only Two Left in Your Size!

I DON’T OWN a lot of shoes. I’m not like some people that have entire closets filled with shoes. I have very wide feet, and I like to be comfortable. So shoes are important to me, but I don’t own a lot of them. Because my size is hard to find, I am very sensitive to the phrase, “only one left in stock.” It’s easy to invoke a sense of scarcity in me when it comes to shoes. And the shoes I do buy I end up loving and wearing forever. (In fact, I wear them until they look terrible, but I’m still emotionally attached to them.)

It’s easy to invoke scarcity at an e-commerce Web site. If we see the phrase, “only two left in your size” or “only one left in stock,” we feel that we’d better hurry up and make the purchase before they are all gone.

Scarcity applies to many types of Web sites. Travel sites make use of it, too. You have to book now to get this fare.

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