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Summary

FINCA is doing wonderful work in the world. I want to see this organization grow and become even more successful. They obviously work very hard at creating a rich, extensive, and colorful website. With some changes to the design, to the stories and photos, and the addition of a few more persuasive elements (applying the principles of social validation, reciprocity, and perhaps community), the website could be even more persuasive. That improvement could result in more commitment from existing donors, and ultimately more money going to all the people around the world that FINCA helps.

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