Not Just Personal Banking, But Finance in General
What topic is more private than menstrual periods? How about personal banking? That's why I was startled when I went to Spanish bank BBVA's online community and saw that community members' stock movements were listed publicly on their profile pages. Then I realized that this public information actually referred to the community's "stock market game," and that I had been credited with 10,000 Euros in virtual money to compete in the "stock market" against other members. That's an awful lot of fun for a banking website.
In addition to the game, BBVA's community offers a discussion forum where members are encouraged to talk about finance, savings, investment, and personal economics. A sampling of recent forum conversations includes questions about tax deductions and unemployment benefits, discussion of a possible increase in the Spanish VAT, and recent economic results of the Spanish company El Corte Inglés. BBVA's community website also provides a wide range of financial tools for calculating and modeling income tax, retirement pensions, and more.