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This chapter is from the book

This chapter is from the book

Summary

summary.jpg
  • There are two kinds of motivation that learning designers need to consider: motivation to learn, and motivation to do.
  • When you hear “I know, but...,” that’s a clue that you’ll probably need to design for motivation.
  • “I know, but...” frequently comes up when there is a delayed reward or consequence.
  • We learn from experience, but it can be a problem if we learn the wrong thing from experience.
  • Change is hard.
  • We are creatures of habit—irritating for the short-term learning curve, but potentially useful if we can help learners develop a new habit.
  • You may be able to influence your learners, but you can’t control them.
  • Learning designs should show the learners how something new is useful and easy to use.
  • Try to ensure your learners get the opportunity to observe and personally try new processes or procedures.
  • Learners need to feel a sense of self-efficacy with the new challenge or skill.
  • Use opinion leaders as examples.
  • Visceral experiences may have more impact that abstract ones, although the research on this topic is ongoing.

References

Bandura, Albert. 1977. Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review 84: 191-215.

Dance, Gabriel, Tom Jackson, and Aron Pilhofer. 2009. Gauging Your Distraction. New York Times. www.nytimes.com/interactive/2009/07/19/technology/20090719-driving-game.html

Davis, F. D. 1989. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13(3): 319–340.

Dweck, Carol S. 2007. The Perils and Promises of Praise. Educational Leadership 65 (2): 34–39.

Fogg, BJ. 2011, 2010. Behavior Model (www.behaviormodel.org) and Behavior Grid (www.behaviorgrid.org).

Mueller, Claudia M. and Carol S. Dweck. 1998. Intelligence praise can undermine motivation and performance. Journal of Personality and Social Psychology 75: 33–52.

PSA Texting and Driving, U.K. 2009. www.youtube.com/watch?v=8I54mlK0kVw. Described at www.gwent.police.uk/leadnews.php?a=2172.

Rogers, Everett M. 1962. Diffusion of Innovations. Glencoe: Free Press. Most recently revised 2003 (5th edition).

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