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Using recommendations

Amazon is famous for its recommendation engine. That’s the bit of technology used to predict what you might be interested in based on a combination of what you’ve purchased, the items in your Wish List, and the reviews and ratings you’ve left on Amazon.com. You can access the list of items Amazon recommends to you right from your Fire, and you can even help Amazon improve it.

To view your recommendations

  1. Open the Shop app (Home screen > Shop > Shop Physical Products).
  2. Tap the menu icon on the navigation bar.
  3. Tap Recommendations.
  4. Swipe up and down to scroll through the list of recommendations circle_a.jpg
    04fig23.jpg

    Click to view larger image

    circle_a.jpg Amazon uses many data points about your shopping habits to create a list of recommended things you might want to buy.

    These recommendations span all of Amazon’s departments. If you want to see just the recommendations from a particular department, tap the Department drop-down, and then tap the department name circle_b.jpg

    04fig24.jpg

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    circle_b.jpg Filter recommendations by department to see only recommended books or music, for example.

  5. Tap an item to see details about it and to purchase it.

To improve your recommendations

  1. Open the Shop app (Home screen > Shop > Shop Physical Products).
  2. Tap the menu icon on the navigation bar.
  3. Tap Recommendations.
  4. When you spot a recommendation that doesn’t ring true or if you see an item that you own already, tap “Fix this recommendation.”
  5. Two buttons appear: “I own it” and “Not Interested” circle_c.jpg Tapping “I own it” lets Amazon know that you really are into items like this, and “Not Interested” tells Amazon not to recommend things like this to you.
    04fig25.jpg

    Click to view larger image

    circle_c.jpg Recommendations aren’t always spot on, so you can fix them by tapping Fix This Recommendation and then tapping “I own it” or “Not Interested.”

  6. The item disappears from your Recommendations list, and Amazon’s servers know just a little bit more about you (in order to serve you better).
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