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Incorporate Usability Testing

Of all forms of user feedback, the data collected from usability testing is the most valuable because it measures not how you think your users will behave, but rather how an individual user actually navigates, finds information, and interacts with your website. Results are immediate and indisputable. By conducting informal testing throughout the development process, you can test assumptions and make decisions, thus refining your site's information design, navigation, naming and labeling, and visual design along the way. Incorporate usability testing into your process.

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