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This chapter is from the book

This chapter is from the book

SUNDAY, MARCH 24

PROTECT YOURSELF

Some online companies share your personal information with their advertisers or track your surfing habits. Always read a Web site's privacy policy before offering personal information.

You also can ask companies to stop collecting information about you. Members of the Network Advertising Initiative, including the biggest Internet advertising agencies, DoubleClick and Engage, have agreed to offer a single opt-out form to make it easier for consumers to protect their privacy. You can find the form at www.networkadvertising.org.

The Center for Democracy and Technology has also launched Operation Opt-Out to make it easier for people to get off mailing lists. Visit opt-out.cdt.org for more information. And whenever you you fill out an online form, be sure to uncheck the box requesting information from advertisers. Unless, of course, you like to hear from marketers.

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