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A Few Hard Questions

To summarize, when you or a team of developers is constructing a site's homepage, ask yourself whether ambiguity surrounds the following "hard questions." If so, you might consider clarifying the page:

  • What is the site all about?

  • For whom is the site intended?

  • Why should people stick around, anyway?

  • What do people need to know about the company to place their trust in its web site?

  • What should people know about a site so they are not misled and do not waste their time?

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