Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Design > Voices That Matter

  • Print
  • + Share This
This chapter is from the book

What Is a Font Family?

When I taught at Art Center College of Design in Pasadena, I remember there was a typography class (taught by someone else) that always had a wait list. During the course of this class, students worked for 14 solid weeks and were "only" allowed to use a single font! This is actually a great way to teach and learn typography. The exercise of working with a single font teaches the benefits of working with a single font family.

Figure 2.67Figure 2.67 A font family is a single font that comes in different styles and weights. This is an example of Triplex, which can be purchased at http://www.emigre.com. Here, the condensed, bold, and light faces look different enough, but related. It's possible to create a lot of different design communications using this single font.

Figure 2.68Figure 2.68 If you visit http://counterspace.motivo.com and select the Counterspace menu item, you will find a wonderful Flash movie that describes the anatomy of type. Within this presentation is a section on the artist's favorite fonts. Notice how these studies are made to look so different even though each study uses a single typeface.

Figure 2.69Figure 2.69 By varying the size, weight, and color of a single font, notice how much variation and difference can be achieved.

  • + Share This
  • 🔖 Save To Your Account