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Why Online Rules

The online market for women may be bigger than believed, however. ESA found that 42 percent of the most frequent gamers play online and that 44 percent of online players are women, suggesting that the perception that women are not hard-core gamers may be erroneous.

Online puzzles and strategy games, such as Scrabble and Bingo, are predominantly played by women - up to 65 percent, says Bach.[http://www.gamespot.com, Microsoft Xbox 360, April 27, 2005] And, according to Sportsinteraction.com, women outnumber men at Internet casinos, which only goes to show that at least someone in the "gaming" industry knows their key customers.

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