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Understanding Discovery

Discovery is an information-gathering process meant to dig deep into the details of what is important to a client's business, target audience, and industry. Scope and depth of research and inquiry will differ from project to project, but the results are the same: valuable data. The more information you gather, interpret, and comprehend, the more prepared you will be to execute a site on budget and on target.

Keep in mind that parts of the Discovery process (such as audience profiling and competitive analysis), specifically those that may require additional budget allocation, may not be completed before moving into other aspects of defining the project. However, the goal should be to get as much exploration completed before moving to the next phase of the project. Clear information about the goals and obstacles of the project will allow you to execute your solutions effectively.

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