Creating Breakthrough Innovations
In Chapter 1, I proposed that imaginative questions create the groundwork for breakthrough innovation. Current management practices in business are shifting, and the new business model calls for tricksters who can manage metaphors—who can frame the potential of ideas and signals into generative questions and scenarios. These frameworks nurture a space for exploration among innovation teams by expanding the scope of their perceptions. This new management theory will allow businesses to locate and interpret rapidly evolving signals, such as the emergence of the consumer as innovator and collaborator.
The ability to create new value at the intersection of behavior, technology, and business is the ability to understand and nourish processes of imagination. This is as much of a challenge as the ability to create from imagination. New management practices need to be able to trigger people’s imaginative capacities and align them toward the same strategic goals.