We change our minds
It’s quite helpful to be able to change our minds in daily life, and there are many reasons to do so. We could hear something about a great new digital camera just before throwing down a credit card for an inferior model. We could suddenly realize we forgot to grab the beer on the way to a friend’s house.
We need to be able to change our minds. Turn back. Change paths.
But while attempting to buy concert tickets on Ticketmaster.com the other day, I changed my mind about the search options I had set, a several-step process spread across several pages. Instead of the best available tickets in a particular section, I wanted the best available tickets in a different section.
When I made this decision, Ticketmaster sent me all the way back to the beginning, to start the whole process over again. I had to complete all the same steps to change a single piece of search criteria.
I’m not a stupid user. But I might be stupid for using Ticketmaster.