Publishers of technology books, eBooks, and videos for creative people

Home > Articles > Design > Adobe Creative Suite

Adding a Watermark to Your Images in Adobe Photoshop Lightroom 3

One way to help limit unauthorized use of your images is to put a visible watermark on them. Beyond protecting your images, many photographers are using a visible watermark as branding and marketing for their studio. Here’s how to set yours up.
From the book

If your images are going on the Web, there’s not much to keep folks from taking your images and using them in their own projects (sadly, it happens every day). One way to help limit unauthorized use of your images is to put a visible watermark on them. That way, if someone rips them off, it’ll be pretty obvious to everyone that they’ve stolen someone else’s work. Also, beyond protecting your images, many photographers are using a visible watermark as branding and marketing for their studio. Here’s how to set yours up:

Step One:

To create your watermark, press Command-Shift-E (PC: Ctrl-Shift-E) to bring up the Export dialog, then scroll down to the Watermarking section, turn on the Watermark checkbox, and choose Edit Watermarks from the pop-up menu (as shown here). Note: I’m covering watermarking here in the Export chapter, because you can add your watermark when you’re exporting your images as JPEGs, TIFFs, etc., but you can also add these watermarks when you print an image (in the Print module), or put it in a Web gallery (in the Web module).

Step Two:

This brings up the Watermark Editor (seen here), and this is where you either (a) create a simple text watermark, or (b) import a graphic to use as your watermark (maybe your studio’s logo, or some custom watermark layout you’ve created in Photoshop). You choose either Text or Graphic up in the top-right corner (shown circled here in red). By default, it displays the name from your user profile on your computer, so that’s why it shows my copyright down in the text field at the bottom of the dialog. The text is also positioned right up against the bottom and left borders of your image, but luckily you can have it offset from the corners (I’ll show you how in Step Four). We’ll start by customizing our text.

Step Three:

Type in the name of your studio in the text field at the bottom left, then choose your font in the Text Options section on the right side of the dialog. In this case, I chose Futura Book. (By the way, the little line that separates SCOTT KELBY from PHOTO is a text character called a “pipe,” and you create one by pressing Shift-Backslash.) Also, to put some space between the letters, I just pressed the Spacebar after each one. You also can choose the text alignment (left justified, centered, or right justified) here, and you can click on the Color swatch to choose a font color. To change the size of your type, scroll down to the Watermark Effects section, where you’ll find a Size slider (seen in the inset) and radio buttons to Fit your watermark to the full width of your image, or Fill it at full size. You can also move your cursor over the type on the image preview and little corner handles appear—click-and-drag outward to scale the text up, and inward to shrink it down. Here, I moved it to the bottom-right corner, and I’ll show you how to do that next.

Step Four:

You get to choose the position of your watermark in the Watermark Effects section. At the bottom of the section, you’ll see an Anchor grid, which shows where you can position your watermark. To move it to the upper-left corner, click the upper-left Anchor point (as shown here). To move it to the center of your image, click the center anchor point, and so on. To the right of that are two Rotate buttons if you want to switch to a vertical watermark. Also, back in Step Two I mentioned there’s a way to offset your text from being tucked right up against the sides of your image—just drag the Horizontal and Vertical Inset sliders (right above the Anchor grid). When you move them, little positioning guides will appear in the preview window, so you can easily see where your text will be positioned. Lastly, the Opacity slider at the top of the section controls how see-through your watermark will be.

Step Five:

If your watermark is going over a lighter background, you can add a drop shadow using the Shadow controls in the Text Options section. The Opacity slider controls how dark the shadow will be. The Offset is how far from the text your shadow will appear (the farther you drag to the right, the farther away the shadow will be). The Radius is Adobe’s secret code name for softness, so the higher you set the Radius, the softer your shadow will become. The Angle slider is for choosing where the shadow appears, so the default setting of −90 puts the shadow down and to the right. A setting of 145 puts it up and to the left, and so on. Just drag it, and you’ll instantly see how it affects the position of your shadow. The best way to see if the shadow really looks better or not is to toggle the Shadow checkbox on/off a couple of times.

Step Six:

Now let’s work with a graphic watermark, like your studio’s logo. The Watermark Editor supports graphic images in either JPEG or PNG format, so make sure your logo is in one of those two formats. Scroll back up to the Image Options section, and where it says Please Choose a PNG or JPEG Image, click the Choose button, find your logo graphic, then click Choose, and your graphic appears (unfortunately, the white background behind the logo is visible, but we’ll deal with that in the next step). It pretty much uses the same controls as when using text—go to the Watermark Effects section and drag the Opacity slider to the left to make your graphic see-through, and use the Size slider to change the size of your logo. The Inset sliders let you move your logo off the edges, and the Anchor grid lets you position the graphic in different locations on your image. The Text Options and Shadow controls are grayed out, since you’re working with a graphic.

Step Seven:

To make that white background transparent, you have to open the layered file of your logo in Adobe Photoshop and do two things: (1) Delete the Background layer by dragging it onto the Trash icon at the bottom of the Layers panel, leaving just your text and graphics on their own transparent layers (as shown here at the bottom). Then, (2) save the Photoshop document in PNG format. This saves a separate file, and the file appears flattened, but the background behind your logo but will be transparent.

Step Eight:

Now choose this new PNG logo file (in the Image Options section of the Watermark Editor), and when you import it, it appears over your image without the white background (as seen here). Now you can resize, reposition, and change the opacity of your logo graphic in the Watermark Effects section. Once you get it set up the way you want it, you should save it as a watermark preset (so you can use it again, and you can apply it from the Print and Web modules). You do that by clicking the Save button in the bottom right or choosing Save Current Settings as New Preset from the pop-up menu in the top-left corner of the dialog. Now your watermark is always just one click away.

Peachpit Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Peachpit and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Peachpit products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive:

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020